I might safely estimate that well over 80% of the material I have read on WordPress is what we writers might call “fluff” pieces. A “fluff piece” is a news story or pieces of writing which are essentially feel good op-eds.  The writing is meant to be cute, funny, or something like that. For example, if a writer does a story about kittens, it is a “fluff piece”.  Stories about kittens are essentially unimportant (oh, I can hear the hate mail churning!) The writer chose to write about kittens, not because it was important, but because it is cute and may help his/her viewer stats.

Fluff may take on numerous guises.  Aforementioned kittens?  Fluff.  Family travel logs?  Fluff.  Best make-up products on the market?  Fluff.  But to me,  the most offending piece of fluff on the WordPress market today are the countless stories that try desperately to convince the reader that the…